One corporate marketing team. Dozens of locations.
Multi-location marketing is the process of keeping marketing consistent across a network of locations while giving local teams access to the materials they need to market effectively.
Who needs multi-location marketing software?
Different industries, same operational problem: corporate has the approved marketing, and every location needs it.
- Franchise Systems
- Dealer Networks
- Restaurant Groups
- Retail Organizations
- Service Businesses
- Healthcare
- Gyms & Fitness Organizations
- Salons & Personal Care
- Other Distributed Organizations
What should a multi-location marketing platform actually do?
A good platform should make it easier to:
- Give locations access to current, approved marketing materials.
- Keep logos, brand resources and standards easy to find.
- Deliver approved advertising and promotional materials.
- Make social media resources available to local teams.
- Reduce the chance of outdated materials being used.
- Keep corporate in control without making local marketing difficult.
- Get new locations and users productive quickly.
The goal isn’t to give local teams more software. It’s to give them less to think about.
Is multi-location marketing software the same as a DAM?
There can be overlap, but they solve different problems. DAM platforms manage complex asset libraries, workflows and integrations. Multi-location marketing solves a simpler problem: How does every location quickly get the right marketing?
Some companies need both. Others may be using far more technology than the problem requires.
