ART DIRECTOR
Responsible for every visual aspect of your brand—from color and photography to preserving the integrity of your logo.
Responsible for every visual aspect of your brand—from color and photography to preserving the integrity of your logo.
Responsible for every twist and turn of the written word that represents your brand in the most compelling and accurate way.
Responsible for maintaining and mastering your brand’s focus, positioning and destination against your competition.
Responsible for the final creative decisions before any work is presented for your consideration. All based on proven experience.
Everyone is talking about AI taking over the creative world.
Well, not so much.
AI can generate almost anything. That’s also the problem. Without direction, experience and boundaries, it can take you almost anywhere.
So we put a saddle on it.
We built a creative department designed to work under your direction, understand your brand and turn what you need into creative work that actually feels like it came from you. And we didn’t just give AI four job titles. We modeled each role using the thinking, instincts and experience of advertising veterans with more than 40 years in the business.
We start with detailed brand standards that break down the essence of what you stand for.
From positioning to the definitely-never-do’s.
Before your creative department creates anything, it learns what makes your brand your brand. Your positioning. Your personality. Your audience. Your voice. Your visual language. Your competitive space. What you want people to think and feel about you.
And just as important: What you would never do.
Because knowing what’s right for a brand also means knowing what’s wrong. Those standards become the foundation your creative department works from—giving every member of the team the same understanding of your business before the first idea is ever created.
* Your Creative Department is included during your 30-day free trial. When you’re ready to choose your plan, the Creative Department upgrade will appear alongside your other purchase options for an additional $100/month.
And trust us...it’s damn good.
Hiring an ad agency is expensive. Building an experienced in-house creative department is even more expensive. And a freelancer may be talented, but you’re still hiring one person with one point of view.
So we approached it differently.
We took decades of advertising experience—the thinking, instincts, disciplines and lessons learned from people who have spent their careers creating major campaigns—and used that experience to shape how each member of your AI creative department thinks and works.
You get a strategist who thinks about the brand. A copywriter who thinks about the words. An art director who thinks visually.
And a creative director who looks at the whole thing and asks the question every good creative director eventually asks:
“Is this actually good enough?”
They’re different disciplines working from the same brand standards, toward the same objective, for the same company.
Yours.